Marketing and Media

Your school's reputation in the local community has a big effect on staff and pupils - not least the number of children who apply for places. Learn how your school can get good press, and deliver a positive and consistent message on social media (and how it can deal with any bad PR too).

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  Inclusion in schools – The power of simple language

  Teaching Practice

  • Encouraging teachers to use clear, unambiguous language at all times can give a significant boost to your whole school inclusion efforts, observes Rebecca Leek...
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  School marketing – How to promote your primary

  Marketing and Media

  • Promoting your school can be daunting but, with a bit of thought, it will bring financial benefits, says Kyrstie Stubbs...
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  Budget management - how efficient marketing can boost pupil numbers

  Revenue Generation

  • CEO Andrew Moorhouse explains the strategy that's helping schools in the Primary First Trust balance the books
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  Building on your communication gains

  Parental Communications

  • Ben Case outlines how to keep families engaged in the autumn term and beyond
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  Why your school should make a video prospectus

  Audiovisual Equipment

  • Gina Bailey explains the benefits of letting your school speak for itself...
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  The value of video for primary schools

  Audiovisual Equipment

  • Simon Hepburn explains the benefits of video for primary school communication...
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  School branding – Project a strong image

  Parental Communications

  • Dr Amanda Holdsworth explains the importance of primary school branding...
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  What schools need to think about to have a great open event

  Marketing and Media

  • Phil Burton examines how you can put your best foot forward...
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  Use Social Media to Boost your School Roll

  Advertising

  • Ian Clifford explains how social media advertising can be used to boost your school roll...
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  How to Generate Positive Coverage for Your School in the Local Press

  Marketing and Media

  • Generating positive coverage about your school isn’t as hard as you might think, says Linda Tanner...